Sports. Fitness. Healthy Entertainment.
We partner with founders, operators, and developers to bring their vision to life through clarity, structure, marketing, business development, and strategic advisory support built specifically for the sports, fitness, and healthy entertainment world.
Book your free 15 minute discovery call. No pressure. Just clarity.
Most founders are passionate but lack the operational clarity needed to move with confidence. SEP helps you shape your idea into a structured, launch-ready plan so you avoid costly mistakes and grow with direction.
Whether you are a trainer building your first client base, a studio owner working to grow, or a developer preparing a new concept, SEP gives you the messaging, positioning, and business development guidance needed to gain traction.
With decades in sports, fitness, corporate management, and commercial real estate advisory, we bring a rare perspective to founders. SEP helps you navigate decisions from beginning to end so your business is built on strength, not guesswork.
Antonio L. Hamilton is a Commercial Real Estate Advisor, CCIM Candidate, and founding partner of Sports and Entertainment Partners. With more than 20 years in personal training, athletic performance coaching, group fitness direction, health club leadership, and corporate management, Antonio understands the sports and fitness world because he lived it long before advising it.
He has managed clubs, trained teams, coached athletes, developed instructors, and built fitness businesses from the ground up. Today he applies that experience to help founders gain clarity, structure, and readiness as they bring their vision to life. His background in commercial real estate adds an extra advantage for clients preparing for growth, expansion, or major decisions. All real estate brokerage services are performed through his affiliation with JC Dawson Global Real Estate.
Antonio is not an outside consultant looking in. He is someone who has been on the gym floor, in the boardroom, and on the advisory side. He knows what it takes to launch and grow a business in this field. When you work with him, you gain a partner who understands your journey from beginning to end.
When he’s not working, Antonio enjoys spending time with his wife and daughter.
Black professionals represent less than 6% of the commercial real estate field, and fewer than 1% hold advisory leadership roles. (CREW Network, 2022)
The global wellness economy exceeds $1.2 trillion, yet few advisors understand it from the inside. (Global Wellness Institute, 2022)
Minority-owned fitness and wellness businesses make up less than 10% of the market. (Global Wellness Institute, 2021)
Most sports, fitness, and wellness ventures fail due to lack of structure and readiness, not demand. (IHRSA, 2021)
We dedicate 20 percent of our work to supporting women and minority-owned ventures.
Book your free 15 minute discovery call. No pressure. Just clarity.